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PRODUCE MARKET REPORT

OVERVIEW

MARKET REVIEW

Regional Production Highlights - Week of January 17th:

Produce markets remain strained by persistent weather challenges and uneven production, with small citrus and carrots - especially jumbos, among the tightest items as rain and cool conditions across California’s Central Valley slow harvests, reduce yields, and create inconsistent quality. Supplemental supplies from Mexico and Georgia are helping but not fully offsetting California shortfalls, with some relief expected as Imperial Valley production ramps up mid-February.

Transportation demand is active but easing slightly in select regions, while weather patterns across Florida, California, Mexico, and Arizona continue to influence supply and quality. On the fruit side, tariff clarity under USMCA removes risk for Canadian and Mexican produce, though a new 10% tariff on other origins may affect pricing. Avocados, bananas, pears, apples, berries, grapes, citrus, and tropicals show a mix of soft to elevated markets depending on supply gaps and seasonal transitions. Vegetable markets remain volatile, with multiple items on watchlist or escalated status due to weather pressure, tight yields, and strong demand, while a few commodities such as iceberg lettuce, cauliflower, broccoli, onions, potatoes, and tomatoes are showing more stable or improving conditions.

 

PRODUCT AVAILABILITY

  • Citrus & Carrots

    • Small citrus tight; California Navels skew large, small sizes very limited.

    • Carrot supplies constrained, especially jumbos; quality variability and dirt issues.

    • Relief expected mid-February with Imperial Valley winter production.

  • Transportation

    • Yuma freight rates easing from holiday peak.

    • Nogales and McAllen steady but active; Idaho demand remains challenging.

    • Some easing in Florida outbound truck markets.

  • Weather

    • Florida: Cold front, showers, frost risk late week.

    • California: Cool mornings, warm afternoons; variable temps.

    • Mexico: Seasonal temperatures, isolated showers.

    • Arizona: Cool mornings, warmer-than-normal highs.

  • Trade & Tariffs

    • No USMCA tariffs on fresh produce from Canada and Mexico.

    • 10% tariff applies to fresh produce from other countries.

  • Fruits

    • Avocados soft with ample supply.

    • Pineapples tight but stabilizing; organic limited.

    • Grapes elevated as domestic ends and imports price high.

    • Bananas stable with strong school demand.

    • Apples: Gala and Granny tight; others modestly firmer.

    • Pears plentiful and offering good promotional value.

    • Berries mixed: blueberries in brief gap; raspberries and strawberries firming.

  • California Citrus & Limes

    • Lemons strong; small sizes tight.

    • Limes firm with rising prices expected into February.

  • Vegetables

    • Iceberg lettuce improving and promotable.

    • Romaine and hearts tight.

    • Peppers, cucumbers, squash, beans, and greens impacted by weather and regional transitions.

    • Multiple items escalated or on watchlist: celery, cilantro, Brussels sprouts, fennel, carrots, green onions, spring mix, peas, spinach.

  • Melons & Mixed Veg

    • Offshore melons available; some elevated pricing.

    • Artichokes, broccolini, Brussels sprouts remain tight.

    • Broccoli and cauliflower improving.

  • Onions, Potatoes & Tomatoes

    • Onions active market; quality concerns in some NM lots.

    • Potatoes strong demand; mid-sizes best available.

    • Tomatoes light now but improving over next 7–10 days with warmer weather.

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