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PRODUCE MARKET REPORT

OVERVIEW

MARKET REVIEW

Regional Production Highlights - Week of January 3rd:

This week’s market outlook reflects mostly dry but cool weather across key growing regions, with frost risks in Florida, California, Mexico, and parts of Arizona easing later in the week as temperatures warm. Produce markets remain mixed: several categories are escalated or on watchlists due to tight supplies, weather impacts, and seasonal transitions, while others are stable with good quality.

Tariff concerns have eased for North American produce under USMCA, though imports from other countries will face a 10% tariff. Overall, availability varies widely by commodity, with notable tightness in lettuces, several vegetables, berries, citrus sizing, and select imported fruits, while bananas, apples (select varieties), pears, potatoes, and onions remain relatively steady.

 

PRODUCT AVAILABILITY

 

  • Fruit highlights

    • Avocados: Soft market, ample supply.

    • Pineapples: Tight on 8/10 crownless and organic; substitutions possible.

    • Grapes: Import transition; high prices easing mid-January.

    • Bananas: Stable supply, strong demand, very good quality.

    • Apples: Gala and Honeycrisp strong; Reds, Fujis, Pinks tighter during crop transition.

    • Berries: Blueberries steady; strawberries improving with easing prices (watchlist); raspberries steady.

    • Citrus: Lemons tight on small sizes; blood oranges finishing; limes rebounding after delays.

  • Vegetables – most pressured

    • Escalated/Extreme: Iceberg lettuce, romaine, English cucumbers, cantaloupe & honeydew, artichokes, asparagus, broccoli, Brussels sprouts, celery, cilantro, fennel.

    • Watchlist: Spinach, spring mix, green onions, red cabbage, snow & sugar snap peas, tomatoes (romas especially).

  • Vegetables – steadier

    • Bell peppers, garlic, ginger, kale, corn (transitioning smoothly), carrots (no sizing issues expected).

  • Other categories

    • Onions: Active market; mixed quality from NM due to rain.

    • Potatoes: Stable storage supply; overall availability strong.

    • Stonefruit & specialty: Imported peaches/nectarines arriving; pomegranates, persimmons, Asian pears plentiful; kiwi steady but elevated pricing.

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